ADVERTISERS CORNER:
Ellanorah Wilson ~ Sales & Marketing Director
Sales Nationwide
501-247-5935
ewilson@RidingSouthMagazine.com
WELCOME TO RIDING SOUTH MAGAZINE ADVERTISERS CORNER. We welcome advertisers
nationwide. RSM is based in the Little Rock, Arkansas area as an on-line only motorcycle
magazine. We are biker owned and operated with over 30 years of journalism experience and
expertise.
LET US evaluate your advertising needs and assist you in designing an attention getting on-
line message for new clients. We take your listing in .jpg or .pdf or regular print to format it to
the needed size. Ad design services are no additional charge to you. Ads can be changed
monthly if desired, link directly back to your web site, add popup coupons or e-mail links per
your request.
WE OFFER ADVERTISING PACKAGES that are effective and affordable with ads beginning at
just $20.00 per month! Imagine what advertising your business for less per year than many
venues charge per month can do for your bottom line.
COLOR OPTIONS ~ Your listing can appear in color or black and white format.
CO-OP ADVERTISER OPTIONS ~ Many vendors will pay for half, or more, of your advertising in
exchange for having their product showcased in the listing. Co-op advertising allows for
cost-sharing between the manufacturer, supplier, wholesale or distributor of your products.
This can allow your business a larger more effective listing than you may be able to afford on
your own.
SUPPLIERS AND MANUFACTURErS often have amounts set aside each month, quarter or
annually for co-op advertising. Ask your vendor representative about their co-op program,
we will be happy to work with both of you to get the most out of each co-op dollar. We will all
work together to get more customers in
your door!
TEAM WITH OTHER LOCAL BUSINESSES that also want to reach riders with different goods or
services than you offer. You both benefit from a larger ad at less price!
NOT A BIKER BUSINESS ~ Every business is a biker business! Motorcycle riders are your
friends and neighbors; they have “sweeties”, wives, husbands and children. They own
homes, businesses, need insurance, teeth cleaned, clothes, gifts and more. Please
remember that 10-12% of motorcycle owners are women. Anything you want and need they
want and need be sure your business is reaching out to bikers in every state and worldwide.
Don’t limit your business!
IF YOU ARE A SERVICE-ORIENTED BUSINESS, give a biker more time on his/her bike and you
will have a loyal happy customer for life.
CALENDAR OF EVENTS POSTINGS ~ We accept event postings on a first submitted, space
available basis. Our advertiser’s events will appear in COLOR for more attention from our
many visitors. We attempt to list all submissions however we cannot guarantee each event
will be listed. For guaranteed posting we recommend you place an affordable paid event
advertisement.
Contact us today for a no cost / no obligation quote on an advertising package.
WHY ADVERTISE TO BIKERS? We have lots of data to share with you. Below are just a few of
the many reasons motorcycle riders make great customers:
2006 Registered Motorcycles in Arkansas: 59,345
7/1/2006-6/30/2007 Registered Motorcycles in Oklahoma: 100,974
2006 Registered Motorcycles in Texas: 345,481
2006 Registered Motorcycles in Missouri 116,594
2006 Registered Motorcycles in Tennessee: 150,781
2007 Registered Motorcycles in Kansas: Waiting final figures
Well over 800,000+ bikers in just a six state area! With Riding South Magazine you can sell to
customers all over the world.
“Over the last decade the baby-boomer generation has embraced the fun of motorcycling in
increasing numbers. This has resulted in motorcycle sales growth for the last 10 years and
double-digit growth for the last 4 of those 10. A large proportion of these “born-again bikers”
have sophisticated tastes -- and
the spending power to indulge them. “ www.motorcyclingmag.com
IRVINE, Calif., Feb. 16, 2007 - Sales of two-wheelers continued showing consistent strength in
2006, ending in December with a 14th straight year of growth. The Motorcycle Industry
Council's preliminary estimate on new-unit sales for all brands last year is 1,158,000, a slight
increase over 2005. During
each of the past four years, combined sales of all types of motorcycles, on-highway, off-
highway, dual-purpose and scooter, have crested the one-million level…… (2006 - 1,158,000*
new units sold) per U. S. New Unit Motorcycle Sales. Source: Motorcycle Industry Council